Once a farmer's and fishermen's village, the present Medulin is one of the most important tourist resorts in southern Istria. The coast of Medulin is low, sandy and well-indented. The Medulin archipelago, with its ten islets and the coastal phenomenon called "primosten" or "tombolo", represents a special natural attraction, together with its lavish vegetation cover and extremely favourable climate.

The mainstay of tourism in Medulin are sports. Young generations are familiar with the Medulin disco, while the lovers of live music and dance can find entertainment on many of the open terraces in Medulin. The town is also famous for its high quality concerts of classical music which take place in the summer. About 40 restaurants found in Medulin represent a real challenge for gourmands, either for the lovers of modern cuisine or for those who favour original fish, meat or vegetarian dishes.

The summer in Medulin is abundant with various music and sport events as well as entertainment, including the traditional carnival (in February), St. James the Apostle's Day, the patron saint of Medulin (in July), and the anpjero Cup, a traditional competition in the games of skill organized for the young people from five villages within the Medulin Municipality (in July and August).