UMAG, a town and port on the north-western coast of Istria, 13 km northwest of Buje. The old town core is situated on a peninsula, between two shallow bays. The northern, more spacious bay is protected by a breakwater and converted into a harbour.

Economy is based on farming, viniculture, fishing and tourism. The hinterland of Umag abounds in fertile and cultivated land, with fields reaching the coast (vine is the main crop). A number of shallows were formed by erosion of soil, which provide excellent fishing grounds. The new part of the town faces the open bay and is connected with the tourist part of the town in the north-west. The port is exposed to north-westerly winds and allows docking of vessels drawing up to 3.5 m.

Umag Marina (Nautical Centre Umag) is located in the northern part of the port. Umag lies on the regional road connecting Savudrija with Novigrad, as well as Umag with Buje.

In Roman times Umag was known as Umacus. - Narrow and winding streets and picturesque squares reveal a mediaeval urban structure; preserved are parts of the town wall, reinforced by towers in the 14th century. The Baroque parish church (whose construction started in 1730) has a characteristic shallow dome; the church keeps a part of a Gothic polyptych from the 15th century. - Since 1985 the Dante Gallery, owned by Marin Cettin, has been opened. Exhibited and promoted are mainly modern works of art.

Traditional events in Umag include: St. Pelegrin, the folk feast dedicated to the patron of Umag (end of May); Our Lady of the Snows, the folk feast in Materada, dedicated to St. Mary (5th of August); The Assumption of Our Lady, the folk feast of Umag and Sveta Marija na Krasu near Umag (15th of August); Concert Summer, concerts of classical music in the parish church (in July and August); ATP Croatia Open, an international tennis tournament in Stella Maris Camp (end of July), which made Umag one of the most famous Croatian seaside resorts.